Automotive Advertising Agencies Need to Reinvent Themselves to Support Social Media
The role of automotive advertising agencies is changing along with the auto industry that they serve. It is important for automotive advertising agencies to educate themselves and their auto dealer clients about their changing roles in a consolidating auto industry that is shifting onto the Internet Super Highway vs. local car rows.Problems and solution shared at real world venues in the auto industry are having an impact and the slow shift to the new pull/push world of the consumer driven Internet is becoming more obvious. Similarly, a growing number of online social networking communities are also all helping to spread the word and their timing couldn’t be better.The only constant in the auto industry is change. Of course human nature is also a universal constant, but since that is the fuel that powers most change in the auto industry it must be factored in and considered by automotive advertising agencies who can now look to consumers for the answers.Radio, T.V. and newspapers are no longer the media of choice for today’s Internet savvy consumers. B2C messages online are filtered out in favor of C2C conversations in social networking communities that now dot the landscape on the World Wide Web. Automotive advertising agencies must reinvent themselves as the resource that auto dealers rely on to navigate them onto the Internet Super Highway because that is where their customers are.Keeping ahead of new technologies and applications that integrate selling processes between the real and the virtual world showrooms and inserting auto dealers into the conversations that make up the online marketplace must be job one for automotive advertising agencies who wish to serve their auto dealer clients in today’s challenging auto industry. Radio, T.V. and print production has a shrinking role in an automotive advertising agency’s tool box and leveraged online production resources will eliminate them altogether in the near future. Similarly, agency commissions earned from conventional media analysis and placement are being absorbed into the media providers as value added services for their auto dealer advertisers. At the same time, automotive advertising budgets are being shifted to online digital marketing platforms with more verifiable sourced R.O.I. that is far superior to conventional media. The writing is on the virtual wall and automotive advertising agencies must either read it, write it or accept their diminishing value in tomorrow’s auto industry.”The Internet has empowered consumers to bypass auto dealers and even their most strategically placed marketing message in favor of online information resources that are not dependent on automotive advertising agencies or auto dealers for their content. Initially, third party aggregators captured online auto shoppers attempting to avoid real and virtual world auto dealerships by collecting inventory from hundreds of auto dealers anxious to get their inventory in front of today buyers for new and pre-owned vehicles. Consumers quickly realized the limitations of looking at vehicles in this kind of dealer-centric platform and the technology driven evolution of online marketing platforms soon provided more consumer-centric solutions.Auto dealers are now able to monetize social media with features that invite car shoppers to share their vehicle selections with their online friends and family to assist them in their car shopping experience. These C2C conversations pushed to Face Book and other social networking communities replace previous unsuccessful attempts by automotive advertising agencies to post B2C messages on the same social media platforms. Automotive advertising agencies need to know about sites that offer a variety of free services and a way to earn a seat at the social media table More relevantly, they need to tell their auto dealer clients about them to justify their agency fees!Other technology driven applications automotive advertising agencies need to tell their auto dealer clients about that will allow them to sell more vehicles and service for less money and with less staff include dealer hosted personal web sites for their staff, dashboard tools that integrates telephone and SMS text messaging for more comprehensive and cost effective follow up, automated video production platforms that converts the pictures on an auto dealer’s website pushed onto the search engines with Facebook applications that allow an auto dealer to display their entire inventory on a non-offensive tab within the customers Face Book page, customer interaction platforms that allow online shoppers to initiate a two way video conversation from within an auto dealer’s website that can accommodate a turnkey online transaction without having to drop the glass wall that empowers online shoppers to move forward in the negotiation process and appraisal tools which provide site visitors with NADA sourced values for their trade-in while selecting suitable vehicles from the auto dealers online inventory to find a car to replace the one that they are selling.Any one of these new online conversion and marketing tools can develop a superior R.O.I. to even the best written and placed conventional automotive advertising messages and/or online digital marketing campaigns. These technology driven solutions and their importance to automotive advertising agencies are needed to justify their agency fees to their auto dealer clients in today’s consolidating auto industry. Many automotive advertising agencies still operate under the assumption that if they bring enough bodies to the front door then they have earned their fees. In today’s consolidating auto industry; not so much!Reduced sales volume and profit margins coupled with increased expenses demand that automotive advertising agencies must increase their areas of responsibility to include internal selling processes using systems to increase efficiencies across all departments in an auto dealership in both their brick and mortar facilities and their newly developing virtual showrooms. You have to be in it to win it and for the foreseeable future the game is being played on the World Wide Web. The most active lanes on the Internet Super Highway are those that lead to social networking communities that share information between automotive advertising agencies and auto dealers as much as they do for their customers.
Kitchen Improvement Ideas For Your Home
The kitchen is part of the house where we prepare and store the food for the whole family. It is an area in the house that would need our attention on its different details in order to add beauty and value to the physical structure of the house in general. Designing and planning to have some kitchen improvements can be done little by little. You can start and focus at one area first and move on to the next so that it would not be too much for you especially when it comes to the costs. These little changes can already make a big difference.The choice of cabinets is one of the things that you can improve for your new kitchen design. Just like the self defense tazer, there are a lot of styles on the internet or magazines today that you can apply on this area of your house. You can specifically choose from the usual one cabinet door or those with two doors and even improve it using sliding glass doors. There are a lot of ideas which you can add personal touches for your cabinet.If you think that you do not want to change the style of your cabinets then you can just paint it with the color of your choice. Repainting it can already make a big difference on your kitchen. You can match it with the color of your walls and ceiling. It will look brand new even with just the change in color. You can experiment and express your taste of art with the choice of paint colors. You can do it just like your choice for your new pink tazer to show your femininity. Broaden your imagination and play with the different colors.Moreover, you can make kitchen improvements with regards to your choices of lights. You can create a more comfortable kitchen with the help of the different lights. You must plan as to what kind of bulbs you will use. Sometimes the kind of light can make your room larger, cleaner and warmer. Even from this thing alone, a great change can happen.The flooring of your kitchen is also a specific part of your kitchen which you can apply your kitchen remodeling ideas. If you are using tiles, then there are different styles and designs in the market today. You can match it with the color of your walls so that all the combination will have harmony and your kitchen would be very appealing to the eyes.Moreover, you can even invest some of your money for this part of your house by purchasing kitchen appliances that would fit in the design of the whole kitchen. For instance for your refrigerator, you can have the choice of the different designs and colors which are available today. You must not only think of the purpose that it can give to you but you must be mindful of the simple detail like whether it would be a great fit for your whole kitchen.These are the specific portions of your own kitchen which you can try to change and improve. Start at one area at a time and you will realize what a big difference it has made.
5 Tips for Parents Interested in Baby/Toddler Agency Representation – Acting and Modeling Industry
First, some agencies vary in this, but I recommend getting industry-standard professional photography for your baby or toddler. Why? Because industry-standard professional pictures show the potential buyer or casting director exactly what your child will look like when shooting for their professional project. I do not recommend using portrait photography or snapshots as the sole tool for your agency to use in representation. Unfortunately, your child will grow very quickly, so you do not need to spend thousands of dollars on their shoots, however, they do need to utilize the best photographers you can afford. Typical shoots for lifestyle markets can range from $350-$600. Also, unless your agency specifically requires it, I do not recommend getting these photos mass reproduced. After 6-8 months, you will need to reshoot and those images will be outdated. The benefit from shooting these industry standard professional pictures is that the agency can use them, as well as the parent having amazing pictures every 6-8 months for the child’s scrapbook.Second, remember each agency is different and baby/toddler projects are typically the smallest part of what the agency books. Therefore, you should not expect a call, audition or booking every month. However, one project could reimburse you for the investment.Third, the agency needs to be well aware of your baby’s temperament. Is your child a sleeper? A talker? Smiles a lot? When does your child take naps? Does your child warm-up easily to new people or does your child take a bit of time to warm-up? This is important, as some projects and buyers need specific types of babies. Not all projects need a perfect-smiling baby.Fourth, feel free to enter your baby/toddler in online contests and projects. This could help reimburse your investment in pictures and your child’s amazing photos could help win extra exposure. Just be sure to clear every project with your talent agency.Finally, always check-in with your agency via email and email any updated snapshots that you take of your child. For example, if your child grows their first tooth, the agency should know. This is important, as your child changes often and the agency or booker should know about these changes. Also, making sure your agency has correct sizes are important, as not every 2 year-old child wears a 2T.Have fun with the pictures and give your agency the best tool they have to represent your baby/toddler!